Dear Subscriber,

Welcome to the 11th edition of my newsletter.

Ok, so I've blown my goal for September already - as far as being on time with the newsletter all month. 

I have been doing more and more research on advertising methods as well as the different programs around.  I am always on the look out for some new and effective advertising resources and I like to be "up to date" on the new programs and affiliate products so that I can recommend or not recommend them to people, especially if they ask me about things.  So, in my research this past week I had an e-mail conversation with someone that has me completely baffled and has inspired this newsletter. 

I was researching a company called SendMore that claims to send your e-mails to thousands, possibly millions, of opt-in subscribers.  I found someone's site that had their contact information on it, so I sent her an e-mail to inquire about the program and how well it was working for her.  See, I've bought into programs like that and when I tracked my ads I would get no clicks, or fewer than 20 clicks on my link-- which is just not acceptable.  So, before I wasted my money I wanted to find out how well the program was working for someone else.  Well, the response from the person was that "she uses several advertising methods and has a downline of 150 people so something must be working."  I replied to her, just to confirm what she was saying- "So you advertise in many different places, but you have no idea which ones are actually working for oyu and which ones aren't?"  To which I received the reply - "Yes.  You are good to track your ads, I would if I had the time."  If I had the time?  How could anyone possibly have that attitude?  If I had the time?  How could she not understand that she would have a TON more time if she tracked her ads?  If she knew which paces were actually producing results and which ones weren't then she could cut out the non-responsive places, thus saving her money and time! 

This woman was successful- had a downline of 150 in a program without ad tracking-- I just cannot imagine how many people she could have had in her downline or how much more quickly she could have reached that point had she spent 20 minutes to set-up an account and then track her ads!!

You are too busy NOT to track your ads!

Best wishes,
Liz Martinez

You Are Too Busy NOT to Track Your Ads!

Picture this- you place 3 ads in the morning and by the afternoon you have 1,000 visitors to your site.  But where did they come from?  Did you get a sufficient amount of hits from each ad to make it worth placing another ad with that company?  Do all the hits come from one place?  Did all the hits come from just two sources?  If you don't know this, then how can you 1- determine what ads (headlines and ad) are working for you and 2- determine what places are giving you the best response for your ads.  Then, what about if you get sales or opt-ins, or don't get sales or opt-ins? 

Your time and your money is too valuable for you NOT to be tracking your ads.  How do you know where you should focus your time and/or money if you don't know where your hits are coming from?  If you had 1000 hits from 3 ads that took you 30 minutes total to place, then you can decide to place those same ads another day?  But, what if your hits were only coming from one ad which took you 10 minutes to place?  The next day you could save yourself 20 minutes and possibly spend that 20 minutes placing ads in other locations.  What if you spent $100 to place all three of those ads, but you only needed to spend $20 - would you say you don't have time to track your ads then? 

There are many ways to track your ads, and some of them are free - some of them offer more features if you pay/upgrade your membership.  But NONE of them are more expensive than NOT knowing where your hits are coming from. 

Here are some resources for ad tracking:

TrackThatAd - free services, but you can get more features and custom links if you upgrade
AdMinder - offers a free trial, has better tracking information and ways to determine the value of your ad

I hope this has shown you the value of tracking your ads and I don't want to hear anyone ever say "I don't have time to track my ads" -- just a few minutes of your time can save you hours of time placing useless ads and can save you a lot of money as well.

Have a prosperous week!