Dear Subscriber,

Welcome to the 10th edition of my newsletter.

I made it on time this week!  I'm so proud :).  I'm surprised, I thought for sure I'd be late again, it's been another busy week. 

My oldest starts kindergarten on Wednesday, she has an "orientation" tomorrow.  The teacher sent out a letter with a list of supplies that she needs for class- they will be sharing supplies so we need to get the "exact" thing from the list.  I never thought it would be so hard to find a box of crayons!!  I tried 3 stores!  Each store had a TON of boxes of 24 Crayola™ crayons, but no 16 count boxes.  They had "large" crayons- but not the Jumbo crayons and they had glue sticks that were 0.21 oz, 0.28 oz, 0.26 ozs, they even had 0.77 oz, but my daughter needs two 1.27 oz glue sticks.  I knew I was getting her supplies kind of late, but I never dreamed that it would be this hard to find the supplies she needs!  I'll be going out again tomorrow to a couple more stores because she needs the supplies tomorrow.  I guess I'm still a little bit in shock that she is starting kindergarten on Wednesday.

But, this is one of the best times for home businesses.  Now that the kids are back, or going back to school, moms and dads have more time.  People start thinking about earning more money to have some extra cash for Christmas.  The next big time is January and February - when people want to follow thru on their new year's resolutions or they start getting the bills for those Christmas purchases.

This weeks article will discuss Blogging, just one of the FREE resources that you can use to capitalize on this time of year and start earning your income from home!  Don't forget, there are some great FREE bonuses on blogging that will go far more in depth that come with my e-book: The Complete Guide to Free Advertising

Best wishes,
Liz Martinez

Boost Your Business With Blogging!


Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.


Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:
* Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

* Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

* Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

* Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.


For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.


Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.


The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.


For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.


If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.


If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:
          * legal issues are sometimes involved in blogging; it is safer to include disclaimers and
             limitations of liabilities;

          * corporate communication and legal department are responsible in educating the
             senior management on how blogs might affect business;
          * create blogging policies; set limits on who gets to blog and what information are
             allowed to be made public;
          * avoid outright marketing blog or you will shy away your readers;
          * make content updated, relevant and fresh;
          * reinforce the company’s/your core values
4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.


Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

Have a prosperous week!